Featuring Co-CEO Barnard Crespi, the podcast examines why many artificial intelligence initiatives fail to deliver expected productivity gains. Crespi focuses on a recurring pattern he observes across organizations experimenting with AI. The limitation is rarely the technology itself. Instead, outcomes are shaped by how work is structured, governed, and executed inside the business.
(PRUnderground) February 10th, 2026
Datatel, a leader in IVR Payments and secure payment automation, announced today the release of a new video podcast. Featuring Co-CEO Barnard Crespi, the podcast examines why many artificial intelligence initiatives fail to deliver expected productivity gains.
Crespi focuses on a recurring pattern he observes across organizations experimenting with AI. The limitation is rarely the technology itself. Instead, outcomes are shaped by how work is structured, governed, and executed inside the business.
“AI does not create clarity. It follows it,” said Crespi. “When work is fragmented, approval heavy, or dependent on informal workarounds, AI reflects and scales those conditions.”
Rather than focusing on tools, platforms, or vendors, the conversation centers on how work actually moves through an organization. Crespi notes that many AI efforts are applied on top of existing workflows without first examining whether those workflows are coherent, intentional, or necessary. In those cases, automation reinforces inefficiency rather than resolving it.
Technology becomes effective only after roles, decision rights, and accountability are clearly understood.
During the discussion, Crespi outlines three broad categories of work that exist inside most organizations. Some work requires human judgment, context, and responsibility. Other work benefits from automation, where speed and consistency are critical. A third category consists of work that adds little or no value, such as duplicate data entry, rework, and unnecessary approvals created by legacy systems or unclear ownership.
“AI performs exactly as instructed by the environment it’s placed into,” Crespi said. “If the environment is unclear, the results will be as well.”
Drawing on Datatel’s experience modernizing IVR Payments and payment operations, Crespi connects these observations to broader operational realities. Payment workflows, customer interactions, and back-office processes all reveal how work design influences the effectiveness of automation and AI.
The video podcast is part of Datatel’s ongoing exploration of how organizations can better understand the relationship between technology, operations, and business outcomes, without positioning AI as a standalone solution.
“The biggest gains often come from eliminating unnecessary work,” Crespi explained. “Automating it just makes the problem harder to undo later.”
AI also exposes the growing gap between static job descriptions and dynamic work realities. Over time, roles accumulate tasks that no longer belong together, forcing employees to rely on workarounds to keep operations moving. AI makes these misalignments visible.
Crespi argues that AI readiness is ultimately a leadership responsibility. Decisions about what gets approved, escalated, measured, and automated shape outcomes long before any technology is introduced.
“This is not about control,” Crespi said. “It is about responsibility.”
Leaders are encouraged to ask three practical questions before automating:
Where does work feel harder than it should?
Where does the organization rely on heroics?
And what should be redesigned before introducing AI?
Those questions, Crespi notes, can prevent costly missteps and set the foundation for sustainable AI value.
Watch the full video podcast featuring Barnard Crespi at: https://youtu.be/6PVSIm9FZng
About Datatel Communications Inc
Working For Your Success!
At Datatel, we empower businesses to de-risk their payment processes, helping them focus on being more agile, profitable, secure and successful. By leveraging our cutting-edge payment software solutions and PCI-focused services Datatel helps businesses significantly reduce the inherent vulnerabilities of handling credit card data by ensuring efficient operations, meeting payment card industry security requirements, and enabling them to focus on growth and their customers.
As a PCI Level 1 Service Provider and PCI SSC Associate Participating Organization, we are committed to safeguarding our customers payment ecosystems and advocating for payment security standards globally.
Twenty-seven years ago, we launched Datatel with the vision of delivering innovative interactive voice response and business process automation solutions to enterprises. As we evolved and grew, our focus homed in on secure payment software and secure phone payment solutions to help our clients achieve greater efficiencies and future proof their operations.
Datatel’s IVR Payments, Payment Technology, and transaction automation solutions are employed globally by thousands of businesses, healthcare providers, academic institutions, government, software companies, and service providers.
At Datatel, we believe that a society that shortchanges its youngest and most vulnerable members is one that forfeits its own future. With that in mind, Datatel is involved with our community, working as a team to provide those who are in need with the support that will help them overcome their challenges, resulting in a brighter future for all of us and for generations to come
Our success comes from investing in our people, our customers, our partners, and technology. With a focus on innovation and security, we have arrived at a service delivery model that guarantees our customers’ satisfaction.
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Original Press Release.
