The Beef. It's What's For Dinner. brand spotlights three winning beef dishes that deliver bold flavor from the parking lot to kickoff.

DENVER, Sept. 18, 2026 /PRNewswire/ -- Football season is here, and tailgaters everywhere are firing up their grills, packing their coolers and rallying around one essential ingredient: beef. To celebrate the return of game‑day gatherings, the Beef. It's What's For Dinner. brand, funded by beef farmers and ranchers, is rolling out three fan‑favorite recipes that score big on flavor and convenience.

Perfect for pre‑game snacking, these BBQ Beef Waffle Nacho Fries are great for gearing up to cheer on your favorite team. Crispy waffle fries piled high with shredded beef, baked beans, barbecue sauce, melted cheese and classic nacho toppings. A fun, shareable twist that turns tailgate snacking into a full‑on celebration.

On-the-Go Beef Tacos are another option perfect for stadium parking lots. Just take small bags of your favorite corn chips and loading them with seasoned beef and fresh toppings for an easy prep, easy clean up taco you can carry around without it breaking in your hands.

If you're settling in to watch the game and want something hearty, these Oklahoma Onion Burgers will satisfy your hunger and craving for a good, juicy, gameday burger. A smash‑style burger pressed with thin‑sliced onions for deep, caramelized flavor – this regional classic that's been trending recently delivers big taste with minimal ingredients — ideal for tailgate grills.  

For more ideas on how to make the most of your tailgate this season, visit our game day recipes collection on BeefItsWhatsForDinner.com.

About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

Media Contact: Hailey Thayn, hthayn@beef.org

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SOURCE National Cattlemen's Beef Association