Black Buffalo Announces 2025 Herd Preferred Award Winners
PR Newswire
CHICAGO, March 3, 2026
CHICAGO, March 3, 2026 /PRNewswire/ -- Black Buffalo, the leading modern alternative to traditional smokeless tobacco, proudly announces its 2025 Herd Preferred Award winners, an elite group of retail partners recognized for outstanding performance across key metrics.
Each year, Black Buffalo recognizes the top-performing retail partners across the United States based on objective performance metrics, including total can volume and cans per week (CPW), as measured through shipment data provided by Management Science Associates, Inc. (MSAi).
While this award is grounded in objective performance, each of these chains has also shown remarkable commitment to growing the category through true incrementality and serving adult nicotine consumers responsibly.
2025 Total Can Volume Leaders (YTD)
- Sheetz Inc.
- Wawa Inc.
- Pilot Company
- Love's Travel Stops & Country Stores
2025 Top Convenience Store Cans Per Week (CPW) Performers
- Town Pump
- Weigel's
- Newcomb Oil Co. (dba FiveStar)
- GetGo
- Rutter's
2025 Top Tobacco Store Cans Per Week (CPW) Performers
- Smoker Friendly (CO)
- Jackson BevCo
- Smokin' Joe's (IA)
- Puff Cigarette Discount Stores (PA)
- Discount Tobacco Outlet (TN)
"Comfort doesn't drive growth — evolution does," said Matthew Spillane, VP of Sales, "These exceptional retailers embrace where the backbar is going, not where it's been. They've earned the respect of our team — and more importantly, the loyalty of our adult consumers, which we affectionately call The Herd. On average, a member of The Herd drives almost 13 miles to reach a store carrying Black Buffalo, showing just how critical our retail partners are in connecting the Black Buffalo brand with adult consumers. Further, it demonstrates how much the Black Buffalo product portfolio and brand resonate with adult consumers."
Born in the Midwest and raised in the South, Black Buffalo continues to responsibly expand retail accessibility nationwide. If you are a retail partner interested in carrying Black Buffalo in your store, please reach out to retail@blackbuffalo.com.
About Black Buffalo
Founded in 2015, Black Buffalo has created America's leading smokeless tobacco alternative products, backed by over 25,000 hours of research and development. The Company is a 4-time recipient of the Inc. 5000 Fastest-Growing Private Companies in America award (most recently in 2025), and Black Buffalo has won major Best New Product awards from the convenience trade.
Black Buffalo smokeless tobacco alternative products are sold in-store and online. To learn more about Black Buffalo, visit the Company's website or use the Company's store locator to find Black Buffalo products at a local retailer near you. Interested retailers may contact retail@blackbuffalo.com to learn more about Black Buffalo.
Certain Black Buffalo smokeless tobacco alternative products contain pharmaceutical-grade, tobacco-derived nicotine, which is an addictive chemical, and all of Black Buffalo's products are intended for adults aged 21 and older who are consumers of nicotine or tobacco.
Black Buffalo's Forward-Looking Statements
Any projections or other estimates herein are forward-looking statements and are based upon certain assumptions that Black Buffalo Inc. ("Black Buffalo," the "Company," "we," "us," "our," "ours," et. al as noted in context herein) has deemed reasonable. Financial, market, economic or legal conditions, the performance of the Company, regulatory developments, and other factors could cause actual results to differ materially from those set forth in the forward-looking statements herein. The business and prospects of the Company may have changed materially since the date hereof. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: (i) the contraction or lack of growth of markets in which we compete and in which our products are sold, (ii) unexpected increases in our expenses, including manufacturing expenses, (iii) delays or cancellations in spending by our suppliers or customers, (iv) delayed action on or issuance of marketing denial orders in response to our Premarket Tobacco Product Applications, or other negative actions taken by, the U.S. Food and Drug Administration, and (v) the impact of pandemics or natural disasters on our sourcing operations and supply chain. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
Black Buffalo Media Contacts
Jeffery David (JD), Co-Founder + Chief Brand Officer
jd@blackbuffalo.com
Matthew Hanson, Chief Growth Officer
matthew@blackbuffalo.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/black-buffalo-announces-2025-herd-preferred-award-winners-302702763.html
SOURCE Black Buffalo Inc.

